Podium
Client: Podium | 2024 | Responsive Website, Branding, Logo Design
Podium is a career coaching site that helps college students and early career professionals find and secure coaches and have resources, events, and communities in one platform. The target audience is those who want to be proactive in their careers and growth, but don't know where to start.
​​
Nostalgic colors, modern fonts, approachable yet educational messaging, and clean design give the visual identity a fresh, elevated presence. I brought this ethos to a logomark that balances structure and modern sensibilities. For the submark, we used the brackets to bring simplicity and recognition to the overall mark.
My approach was to find balance between functionality and design. Creating a seamless experience whether on mobile or desktop with key elements accessible on the dashboard to include announcements, booking a session and personalized resources. Also, I utilized a side navigation bar for quick access to key elements of the dashboard elements, making it easier for users to find what they need.
​
To evaluate the ease of booking a coaching session, I conducted an unmoderated online usability test with approximately 10 participants. Below are the key findings.
-
Dashboard Clutter: Simplifying the dashboard to display only the top 4-5 essential elements would significantly improve ease of use and reduce confusion.
-
Visual Appeal: Incorporating more visual elements, such as clear imagery and larger, more prominent buttons, would enhance user engagement and make the booking process more intuitive.
-
Layout: The overall functionality and layout of the wireframes resonated well with participants. This suggests we should maintain the core structure while implementing a couple improvements.
